In March 2020, ELSA launched one of its most meaningful campaigns in the hope of flattening the curve in this tough time – giving out free 3-month subscriptions to all Vietnamese people, especially K-12 students, across the nation. The company hopes to spread positive vibes as well as encourage young people to better their English at home during the social distancing period.

The campaign has received good feedback and enthusiasm from all around Vietnam. The most special case was Vietnam SOS Children Village – an international organization working for the sake of children protection in 136 countries and territories. With the mission of building a home for orphaned children, the village is now present in 17 provinces and cities across Vietnam, saving thousands of children with disadvantaged backgrounds.

Upon receiving a sincere letter from the village, without hesitation ELSA successfully sponsored 3-month subscriptions to the children, as well as the officials and volunteers working here. As a result, everyone could learn English everyday with hundreds of interesting and practical topics from the app.

These children’s starting points may not be the same as everyone else’s, when the conditions of study, recreation, or love from their parents are all limited. However, the children did not back down and let fate decide their futures. Learning and being educated are the key to equip themselves for a brighter future, like many other lucky people in the world. Although the pandemic has prevented them from going to school for months, their enthusiasm and passion for learning remained the same and even strengthened than ever.

Lucky enough to witness the willingness and the love of learning, regardless of circumstances, of these children, ELSA team has received the greatest motivation and pride that inspire us to fulfill our mission. With ELSA Speak app, we are looking forward to spreading our influence further to global English learners, especially young people – the future owners of the world.

Let us wrap this article by asking you all a question: the children – disadvantaged and underprivileged as they seem, still manage to find joy and motivation to learn, then how about you?